It’s A Coupon is now NichePerks
Welcome — if you landed here from itsAcoupon.com, you’re in the right place. We retired the old site to build something better focused on emerging D2C brands and verified offers.
Why the move
itsAcoupon.com was an early experiment in coupon publishing. NichePerks is the result of what we learned: shoppers don’t need another list of expired big-box codes. They need a curated, trustworthy discovery engine for the emerging direct-to-consumer brands they don’t already shop.
Everything we build now is in service of that mission: verified offers, a public confidence formula, founder-direct cashback (beta), and a deliberate focus on brands that aren’t on every other coupon site.
What carries over
- The discipline of always labelling every offer with a verification source and last-checked date.
- The original itsAcoupon.com domain, now 301-redirected to NichePerks.com.
- The trust signals we always wanted to give shoppers but couldn’t before.
What’s new
- A curated database of 149+ emerging D2C brands across multiple categories.
- Public “how we verify” methodology so you can audit our reasoning.
- “Alternative to big brand” guides for sustainable, founder-led D2C brands.
- Cashback (beta) on participating brands, with clear pending/confirmed/payable language.
Get the weekly digest
Hand-picked emerging D2C brands and the verified perks worth claiming — subscribe in the footer below.