How we verify every offer on NichePerks
Most coupon directories publish stale codes and call them “verified.” We don’t. Every offer on NichePerks carries an explicit verification status, a last-checked date, and a confidence score derived from a published formula. Here’s exactly how it works.
Our verification labels
Each offer is tagged with one of these statuses. We use them consistently across every brand page.
| Label | What it means |
|---|---|
| Brand verified | The brand themselves published the offer (welcome flow, brand newsletter, official landing page, or direct partner submission). |
| Network verified | The offer was loaded by the brand into an affiliate network (Skimlinks, Sovrn, Awin, CJ, Impact, Refersion, Shopify Collabs). |
| Official public source | Spotted on a brand-owned page (homepage banner, footer, product page) that we link to as our source. |
| Recently worked | A real shopper (often the founder personally) confirmed the code worked in the last 14 days. |
| Community submitted | A shopper submitted the code and it’s currently in our verification queue. |
| Unverified | We found the offer but can’t yet attest to it. Treat with skepticism; verify at checkout. |
| Likely expired | Multiple recent failure reports or known expiration past today. |
| Expired | Confirmed dead. We surface a few of these on each brand page for SEO long-tail, clearly labeled. |
Our confidence formula
Every active offer gets a 0–100 confidence score. The formula is public so you can audit our reasoning:
| Signal | Points |
|---|---|
| Brand-verified or network-verified status | +40 |
| Seen on a brand-owned source (URL recorded) | +20 |
| User reported success in the last 14 days | +15 |
| Attributed conversion occurred after click | +15 |
| Known expiration date | +10 |
| Failed report in the last 14 days | −20 |
| Not checked in 30+ days | −15 |
What the score means on the page
We show both the raw score and a plain-English tier on every offer:
| Score | Tier shown | Recommended action |
|---|---|---|
| 80–100 | Highly likely to work | Apply at checkout with confidence. |
| 60–79 | Recently verified | Apply at checkout; report back if it failed. |
| 30–59 | Recently worked, verify at checkout | Real recent report; confirm before paying. |
| < 30 | Needs verification | We’re still confirming — treat as exploratory. |
What we will never do
- Invent a code. If we don’t have a verified source, the page reads “Offer in research,” not a made-up string.
- Strip your existing affiliate link. No browser extension. No silent attribution swap. You’re on a website, in control.
- Rank by commission. Brand and category pages are ordered by verification, shopper fit, and offer quality — not by what pays us best.
- Surface big-box retailers. NichePerks exists to help shoppers discover emerging brands. We don’t list Amazon, Walmart, Target, or Nike.
Did a code fail?
Use the “Did this code work?” widget on any brand page. Failure reports immediately reduce that offer’s confidence score, and we re-check within 48 hours. You can also email us directly.
For brands & partners
If you operate a brand we feature and want to add a verified offer, fix a detail, or submit a controlled first-order code, use the submit-a-brand form or reach out at [email protected]. We give D2C brands controlled, first-order or cashback-only placements — never spammy bottom-of-funnel listings.